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Course Name : Search Engine Optimization (SEO).
Course Duration : 30 Hours

Course Description:
SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

Candidate Profile:
  • Marketing executives.
  • Web masters.
  • Small business owners.
  • Owners of e-commerce sites.
  • Web site designers.
Course Objectives:
During the introductory SEO course, the following topics are covered:
  • Analyse your existing site for Search Engine compatibility.
  • Create effective page Title Tags.
  • Create an effective and optimised META Description Tag.
  • Research and select appropriate keywords to target.
  • Integrate search keywords within your web site copy
  • Optimise each page of your web site step by step.
  • Overview of important search engines and directories.
  • Submit your site to important crawler-based search engines and directories.
  • Overview of what search engines consider to be "spam".
  • Design elements to avoid to ensure your site is search engine compatible.
  • How to use the most powerful tools on the net to help with the optimisation process.
  • Understanding SEO terminology, such as: SERP's, spiders, keywords, spamdexing / keyword stuffing, robots.

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